ISRAELI HEALTHCARE MARKET-ENTRY PARTNER
Helping International Healthcare Companies Find the Right Partners in Israel.
We help international healthcare manufacturers identify the right Israeli distributors, importers and strategic partners through careful evaluation, commercial insight and long-term thinking.
Who We Are
Pharmatz connects international healthcare manufacturers with carefully selected Israeli partners.
We work selectively. Every opportunity is evaluated before we commit.
Our objective is not simply to introduce products into Israel. Our goal is to create partnerships that generate long-term value for manufacturers, partners, healthcare professionals and ultimately patients.
THE VETTING GALLERY
Partnership Principles
Real Clinical and Economic Value
The product must solve a genuine problem or provide measurable clinical, technological, operational or economic value.
Clear Differentiation
The product should clearly outperform existing alternatives through efficacy, safety, quality, technology or meaningful cost savings.
Commercial Viability for All Parties
Every opportunity must create value for the manufacturer, local partner, distributor and healthcare system.
Long-Term Manufacturer Commitment
Successful market entry requires investment, education, marketing support and long-term partnership.
Integrity and Transparency
Ethics, scientific credibility, regulatory compliance and honest communication are non-negotiable.
Realistic Market Fit
Not every successful international product belongs in Israel. Sometimes the right advice is not to enter the market.
Strategic Compatibility
Successful partnerships require aligned values, culture and long-term objectives.
Professional Confidence
We only represent products and technologies that we would confidently recommend from both a professional and ethical perspective.
METHODOLOGY
How We Work
Screening
Evaluate the opportunity against the partnership principles.
Introduction
Connect the manufacturer with the most suitable Israeli partner.
Facilitation
Support communication, information exchange, regulatory discussions and meeting coordination.
Negotiation Support
Assist both parties throughout commercial discussions.
Agreement Signature
Our core role concludes once a binding agreement is signed between the manufacturer and the Israeli partner.
Transition Support (Optional)
Provide temporary support during handover if requested.
About
Over the course of decades working across the Israeli healthcare sector, I have built deep, practical expertise in bringing healthcare products to market — and in knowing when not to.
My experience spans pharmaceuticals, medical devices, dental products and nutraceuticals, with a particular focus on business development and strategic partnerships within the Israeli healthcare market.
I work independently. I take on a limited number of engagements at any time, and I partner only where there is genuine alignment in values, culture and long-term objectives. My approach is built on selective collaboration and long-term relationships — not transaction-based consulting.
Joseph Matzkel
CONTACT
Let's talk
If you believe your product can create meaningful value in the Israeli healthcare market, I would be pleased to start a conversation.